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    haierEcology_haierlogo1

    The Leading Smart Technology Home Appliance Brand

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    The International High-end Home Appliance Brand

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    leader

    Z Generation's Preferred Home Appliance Brand

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    The Centennial Home Appliance Brand from America

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    Global Ultra Luxury Home Appliance Brand

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    The Leading White Home Appliance Brand from Japan

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    The Leading Connected Home Appliance Brand from Europe

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    THREE WINGED BIRD

    THREE WINGED BIRD, Your Smart Home Expert

    COSMOPlat

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    INCAIER

    盈康一生

    Hainayun

    海纳云

    HCH

    海创汇

    NAHUI

    纳晖

    RRS Supply Chain

    日日顺

    More ···

    Global Recognition

    Haier has been ranked the world's number one appliance brand for 15 consecutive years by Euromonitor International. Haier is the first and only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ. In the era of IoT, Haier Ecosystem Brands are taking a lead in the world.

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    2024 Haier is the only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ.
    全球荣誉2
    2023 Haier ranked the first in global appliance sales for 15 consecutive years.
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    Haier Smart Home acquire the Fortune World's Most Admired Companies consecutively.
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    Haier Smart Home has been ranked in the Fortune Global 500 list for 7 consecutive years.

    World's Leading Brand Building

    Haier leads the world with Independent Branding and Three-in-One strategy, covering 200 countries and districts and over 1 billion users. Over 51% of total sales comes from overseas.

    • 1 B
      Families
    • 35
      Industrial Parks
    • 143
      Manufacturing Plants

    • 126
      Marketing Centers
    • 230 K+
      Retailers

    Recognition in International Standards

    A Leader in China Majap Industry Standards , A Pioneer in International Standards

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    Haier leads the development of smart home standards in five international standards organizations(ISO, IEC, IEEE, OCF, Matter).
    Haier COSMOPlat has led the standards of mass customization by three international standards organizations (IEC, ISO and IEEE).
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    As of 2024, Haier has participated in establishing 109 international standards and 813 national/industrial standards.

    Recognition in Capital Markets

    Haier transfrorms from a manufacturing enterprise to an incubator platform. Haier Incubator is open to entrepreneurs all over the world.

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    Recognition in Top Business Schools

    Haier's leading model has become one of the forerunners in global enterprise transformation, and has been selected as case by many of the world's top business schools,including the global TOP10 business school.

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    • 顶级商学院认可3-LG-MD-SM-XS-英文
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    Recognition by Experts

    Haier Ecosystem Brand Practice, Widely Recognized among Management Gurus

    As the first IoT Ecosystem Brand in the rankings, which contain only the most valuable brands in the world, this marks a profound moment for the continuing evolution of brands and the importance of brands within an ecosystem framework. The Haier Rendanheyi model is something that all brands should study and learn from as the world rapidly changes. Digitisation, connectivity, flexibility, partnerships, fast and fluid decentralised decision making and closeness to the customer, will be fundamental requirements for success.
    David Rose
    CEO of The Store WPP Europe, Middle East, Africa and Asia Chairman of BrandZ and BAV Group
    Haier has built an honest ecosystem which is based on users' payments. I quite agree with it.
    Oliver Hart
    Professor in Economics at Harvard University
    2016 Noble Prize Winner in Economic Science
    Amazon platforms are built to make Amazon itself more powerful; in comparison, the Haier Ecosystem not only powers Haier itself but also the whole ecosystem including the stakeholders.
    Stowe Boyd
    Futurist

    Ecosystem Story

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